dirtgirlworld Blog

Nov 30, 2009

A letter from Cate

I thought you might like to know, from the Australian creator, what dirtgirlworld is about, where its heart is and why it looks the way it does ... so here goes.

We live in the middle of nowhere, Australia and this is our first TV show ... so you can imagine how excited we are!

When dreaming about dirtgirlworld, we always envisaged something truly beautiful. A photomontage world that blended the real with the unreal, a world inhabited by characters that celebrated life outside and connected with children in a profound way. We wanted simple, sustainable stories; to create a show about the things we know and have really come to love. We wanted to share our love and thoughts about the future of our planet, from a hopeful and positive place, and we wanted it to be fun ... and weird ... and with heaps of music. Not 'worthy' and wholesome, but layered with humour and fantasy.

We wanted characters with heart, who were real and genuine, who spoke directly to and engaged the children who tuned in ... we wanted live action with a twist. This is why we chose to go down an untrodden path in preschool animation. The technique is somewhat ground breaking ... and experimental ... taking risks and boldness are required to attempt something new. The incorporation of real mouths and eyes allows our characters to tell a heartfelt story, encapsulating all that is great about the human range of expression and the quirkiness and fantasy that animation brings to a story world. The bodies are real bodies. Combined, it brings a connectedness and physical fluidity to the performance ... creating 'gorgeous' ... with an edge. And we like big heads!

It's pure silliness. A bizarre art form. It blows away convention and hopefully introduces our audience to a rich visual palette
to excite imaginations and inspire action. We want dirtgirlworld kids to take what they experience on TV and step outside into their own equally-fantastic, rich worlds and get amongst it. It's definitely for the older preschool set ... 4-7yrs ... it isn't really baby TV, although we know the colours and music are also engaging for younger ones.

What we have created is a contemporary look with a music video feel and is stylish, innovative and engaging ... and more beautiful than we ever imagined; the result of many hearts and talents coming together with a single focus ... across many platforms.

We are creatively driven, positive dreamers who are committed to the planet and daring enough to believe we can change the world ... just a little bit. dirtgirlworld is an opportunity for us to be our best.

dirtgirlworld is based on the idea that from little things, big things can happen. We want to encourage and inspire the next generation of compassionate (and passionate!) earth dwellers. We would like dirtgirlworld to help create an environment for social change and to move children and those who care for them from simply 'viewing' to really 'doing'.

We protect what we love. We hope that we inspire children to love going outside and by instilling a love of the environment and a sense of empowerment, that this new generation become active carers of the planet; creating a world where nature first is second nature. With dirtgirlworld we have an opportunity to do all this through a family of beautiful characters, a collection of memorable stories and great music that will touch hearts and rock planet earth.

Cate McQuillen