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News

Nov 26, 2009

London town and Oo la la land - Sept 09


Cate and Hewey and their Brand Guardian, Geof Webb, returned recently from a two week non-stop meeting and celebrating extravaganza including launching DGW on board "The Don Juan" in Cannes  and the BBC WW presentation at the sensational Rooftop Gardens in Kensington, London.

Whilst in London, they attended the Brand and Licensing Show to showcase potential marketing opportunities for the series and to research the latest green merchandise available. Cate addressed a packed room full of merchandise companies and challenged them to come up with the greenest products possible. They were amazed at the warm response, the huge posters and the dirtgirlworld recycled bottle bags penetration into the London street scene.

After a full on week in the UK they flew to France to attend Mipcom Jnr and Mipcom. This week was a whirl of meetings and events including dirtgirlworld being nominated for the inaugural Kids Jury Award in the preschool section.

One of the "must attend" events at Mipcom this year was the launch of dirtgirlworld on board the "Don Juan". Decode Entertainment supplied the boat and the staff and Cate the theme. Cate’s approach to the aesthetics of the launch meant the party was as wholesome as possible matching the all important green and sustainable attributes of the show. Thanks must go to Judy Hackett who came on board the mememe/dirtgirlworld productions train and is supporting Cate with function and event management.  Judy (with some help from her sewing club) created beautiful and simple decorations that include bunting and placemats and name tags created from recycled materials. Mohitos in jam jars, bamboo chopsticks and edible decorations  helped make this a unique night. Each guest left the event having enjoyed a scrumptious organic dinner, with a show bag and a chicken.... knowing their footprint on the planet was being looked after. Dancing continued into the wee hours and much dirtgirlworld love was shared at this beautiful celebration.

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