Youth Media Alliance
Youth Media Alliance Celebrates Canadian Content Creators, Iconic Content
From Ruby Skye to Degrassi High, Canada's top English-language children's TV programs and interactive content creators were honoured at the 2011 Awards of Excellence Gala, presented by the Youth Media Alliance.
In addition to granting awards for the best programs, the YMA presented special awards celebrating the work of emerging creators and established trendsetters on the Canadian media scene.
Canadian and international industry creators, craftspeople and professionals on the awards jury named the following award winners, as announced by the YMA:
Grand Prize for Best Program - All Categories: Stella and Sam produced by Radical Sheep Productions Inc., broadcast by Playhouse Disney Canada (sponsored by Main Sponsor CBC).
Special Jury Award - Television: What's Your News?, produced by Lenz Entertainment Inc., broadcast by CBC (sponsored by Shaftesbury Kids).
Special Jury Award - Digital and Interactive Content: TasteBudsTV.com, produced by marblemedia (sponsored by the Canada Media Fund).
Award of Excellence, All Genres, Ages 3-5 category: The Ocean Room, produced by Sinking Ship Entertainment, broadcast by TVO (sponsored by Apartment 11).
Award of Excellence, All Genres, Ages 6-8 category: Artzooka!, produced by CCI Entertainment Ltd., broadcast by CBC (sponsored by Family Channel).
Award of Excellence, All Genres, Ages 9-12 category: Vacation with Derek, produced by Shaftesbury Films Inc., broadcast by Family Channel (sponsored by Epitome Pictures).
Award of Excellence, Animation, Ages 3-5 category: dirtgirlworld, produced by DHX Media Ltd. & mememe productions Inc., broadcast by CBC (sponsored by TVO).
Award of Excellence, Animation, Ages 6-8 category: Mixed Nutz, produced by Big Bad Boo Studios Inc., broadcast by Shaw TV (sponsored by 9 Story Entertainment).
Award of Excellence, Animation Ages 9-14 category: League of Super Evil, produced by Nerd Corps Entertainment, broadcast by YTV & VRAK.TV (sponsored by DHX Media).
Award of Excellence, Interstitials, All Ages category: Gisèle's Big Backyard, produced & broadcast by TVO (sponsored by Sinking Ship Entertainment).
Award of Excellence, Best Original Interactive Content: Ruby Skye P.I.: The Spam Scam, produced by (Jill Golick Enterprises Ltd) Story 2.OH (sponsored by marblemedia).
Award of Excellence, Best Convergent Interactive Content: TasteBudsTV.com, produced by marblemedia (sponsored by The Bell Broadcast and New Media fund)
The prestigious Outstanding Achievement Award was handed to the producer Bonita Siegel. YMA's Board of Directors is recognizing Bonita Siegel for her commitment to excellence in children's programming, as well as her leadership and guidance to the Canadian children's and youth television industry. The YMA noted that winners of this prestigious award, sponsored by the Independent Production Fund, are chosen for the quality of their contributions, their leadership, their ability to innovate and inspire, and their commitment throughout their career to young Canadians.
The Emerging Talent Award went to Stephanie Betts, Vice-President, Development, DHX Kids. Stephanie has already demonstrated exceptional talent and promise in the children's programming industry, the YMA described, notably on building strong, creatively driven teams with an eye to producing series that will appeal to domestic and international broadcasters - and most importantly, kids!
After 10 years in the industry, Stephanie shows no signs of slowing down. She has continued to drive strong and innovative series, nurture up-and-coming talent, and create unforgettable stories.
The Emerging Talent Award, sponsored by Corus Entertainment, is given to promising professionals 30 or younger whose achievements have made them a rising star in children's programming. By publicly recognizing those who are carving out a niche in the industry, this award aims to encourage young creators and craftspeople to excel and, above all, to pursue a career in children's programming in Canada.
In addition, this year YMA gave out a Special Anniversary Outstanding Achievement Award to Degrassi and its producers Lynda Schyler and Stephen Stohn, of Epitome Pictures to honour the resounding success of the Degrassi franchise.
For 30 years now Degrassi has been presenting coming-of-age stories to generations of kids and teens who are coming-of-age themselves. The legacy of Degrassi is what everyone television creator inspires to make. But its more than just a long running, gold dust covered, TV show. Degrassi has become part of the cultural fabric of Canada.
YMA acknowledged that its 2011 Awards of Excellence are possible thanks to generous support from the main partner and host, CBC Television.
Financial assistance from the Independent Production Fund, Corus Entertainment, Shaftesbury Kids, Fresh TV, Canada Media Fund, Mercury Filmworks, BBC Kids, 9 Story Entertainment, DHX Media, Bell Fund, Epitome Pictures, TVO, marblemedia, the Family Channel, Apartment 11 and Sinking Ship Entertainment was also acknowledged.
Youth Media Alliance (YMA) seeks to enrich the lives of Canadian children and teens by helping improve the quality of the content created for them on all screen-based media. It offers ongoing training tailored to the special needs of youth production professionals through workshops, seminars, and special events such as the Children, Youth & Media and Média-Jeunes conferences. It also conducts original research investigating the impact of screen-based media on young people. Finally, Youth Media Alliance lobbies governments to generate interest in all matters concerning screen-based content for young Canadians.