Our story

We are a sun run, hands-on, creative TV and multimedia production hot house, committed to cooling the planet with environmentally focused, values led content for children and the community.
Home to dirtgirlworld and Get Grubby TV what we create and produce is seen on TV in 128 countries, by millions of people online everyday and has permeated into the hearts and backyards of families across the globe.

We have the audacity to believe we can influence a generation and are fast becoming the world leaders in creating eco hearted content for children and families.

From strutting our stuff at the world premiere of dirtgirl’s get grubby eco-musical at theSydney Opera House, breaking records at our Mudpie Bake Offs, getting loud on festival stages with dirtgirl and her band, sharing the stories of Australia’s Indigenous Rangers in the webseries - Country Handle with Care ,rethinking recycling and taking on waste education with local councils, , getting grubby with early learners with our online curriculum the get grubby program, , growing up with nature with Planet Ark on National Tree Day and at times reaching 50 million people a week on Facebook with our infectious green living inspirations… there’s never a dull moment at mememe.

At mememe productions we are proud of our innovative approach to creating content to share with the community. Our approach is to lead this serious discussion with a playful attitude, an invitation to get skilled up and fact filled to change the way that the community responds to confronting climate change head on. We have found a way to be inclusive of the whole community.

There is nary a finger wagging or a condescending tone in how we share the content to encourage long lasting change. This is education at its simplest –create Connection, encourage Understanding and inspire Action. We love this three pillar approach.

We created a positive and engaged story world that included casting children in the special celebrating their relationships with nature and fully demonstrating just how fun getting grubby can be. From setting up the worm hotel, making seed balls and picking and making pizza, this integrated approach to sustainability for families is a monster hit.

We support the community to develop positive attitudes and values by engaging them in guided learning experiences that link people, plants, creatures and the land…reinforcing sustainable life practices.

You will NEVER find our content branding on a pack of disposable nappies, a plastic toaster or a mass produced t-shirt, as is common with other children’s brands. Unlike those others, which appear to exist solely to create merchandise that ends up in landfill, we have opted instead to work with councils and other organisations to reduce landfill and enhance our communities’ experience of caring for our wonderful earth.

Our nature credentials don’t stop with what we create and why we make it but permeate every level of how we make our content. 

mememe’s passion for the planet is obvious in everything we do: in the products we create, in the partnerships we develop and in any initiative with which we are associated.

The project celebrates nature and empowers young children to do little things that make a big difference. 

At mememe, we are driven by the desire to help create a better environment for the kids of today and the generations of tomorrow.

Our Outcomes:

• AFI Award Best Children's Television Animation 2009

• Digital Emmy Award - Children and Youth Interactive 2013

• 2013 SPAA Digital Producer of the Year

• 2010 AFI for excellence in Children's Animation

• 2010 GRASS Award for Green Production of the Year

• 2011 BBIFF Award for Excellence in Animation

• CVC 2010 Australia Day Award- Culture and the Arts

• Get Grubby Tv - Best Preschooler TV 2014 Green Guide Couch Potato Awards Best Tv in 2014

• Richmond Valley -2015 International Women's Day- Business Women of the year

• Esben Storm Award For Best Direction In a Children's TV Program Australian Directors Guild May 2015

• NSW Green globe award NSW environment Department 2016

• Winner Screen producers Association of Australia, Holding Redlich Pitching Competition

• Winner Best Pitch Presentation, Kidscreen Summit, New York